Collection and Use of Information
Personal information means information that can be used to identify and contact you or any individual or organization entered into our system, specifically name, postal delivery address, e-mail address, payment method (e.g., credit card or debit card) and telephone number, as well as other information when such information is combined with personal information.
When you register or re-register at our Web site, we ask you to supply us with personal information so that we can provide, enhance and personalize our services and marketing efforts. For similar reasons, we may supplement the personal information you provide with publicly available information about you. We use this personal information to process your registration, your orders and your payments, and to communicate with you on these and other topics. We also use your e-mail address to send you newsletters, as well as messages about Millcreek Reserve (Reserve) special offers, promotional announcements and consumer surveys. Occasionally, we may send these materials to you via postal mail, using the shipping address provided. Please note that you cannot unsubscribe from certain correspondence from us, including messages relating to your account transactions.
We keep track of your interactions with us, including but not limited to your site activity, payment history and correspondence. We use this information for such purposes as providing recommendations on Reserve procedures we think will be useful, personalizing the site to better reflect particular interests, helping us quickly and efficiently respond to inquiries and requests and otherwise enhancing our service offering for our customers. We also provide analyses of our users in the aggregate to prospective partners, advertisers and other third parties. We may also disclose and otherwise use, on an anonymous basis, consumption habits, commentary, reviews and other non-personal information about customers.
While using the Reserve service and Web site, you will have opportunities to post reviews or other personal information in public forums. Please understand that when you post such information, it is made public and is not subject to this policy.
Links to Other Sites
The Reserve Web site may contain links to sites operated by third parties whose policies regarding the handling of personal information may differ from ours. While we endeavor to associate with reputable sites, Reserve cannot be responsible for the information handling practices of these other sites.
Viewing and Updating Your Information on Reserve
You are responsible for updating and maintaining the truth and accuracy of the personal information you provide to us relating to your account. If you want to update your contact information or change your payment method, you should do so by logging into your account or emailing your account manager.
Cookies and Other Technology
As you browse the Reserve site, cookies are placed on your computer’s hard drive. (Cookies are small pieces of data that are sent to your browser from a Web server and stored on your hard drive for record keeping purposes.) In general, cookies can make the Web more useful by storing information about your preferences on a particular site. Cookies in and of themselves do not personally identify users, although they do identify a user’s computer. If your browser is set to not accept cookies, you will not be able to use the Reserve site or service.
In addition to cookies, we use other technologies, including pixel tags, to gather information on how our users interact with our site and to otherwise help us efficiently operate and monitor our site and service. These technologies, show us, for example, popular pages, conversion rates, click-throughs and other information that can be used to improve, operate and monitor our site and our service. Third parties, including consultants we engage and online advertisers, may also use this technology to perform similar services for us as well as to assess their own advertising or services.
Disclosure of Personal Information
Except as otherwise disclosed to you, we will not sell, rent or disclose your personal information or information you enter into your Reserve database to third parties without notifying you of our intent to share the personal information in advance and giving you an opportunity to prevent your information from being shared.
We use other companies, agents or contractors to perform services on our behalf. For example, we have partnered with other companies to personalize and optimize our Web pages, process credit card transactions, collect debts, analyze and enhance data, including customers’ interaction with our site, and process consumer surveys. We also provide postal addresses to the U.S. Post Office for delivery purposes. In the course of providing such services, these other companies may have access to your personal information. These companies are not permitted to use your personal information except for the purpose of providing the services we request of them.
Reserve takes information security very seriously and uses reasonable administrative, technical and managerial measures to protect your personal information from unauthorized access. We store and process your personal information on our computers in the US, and we protect it by maintaining physical, electronic and procedural safeguards in compliance with applicable US federal and state regulations. We use computer safeguards such as firewalls and data encryption, we enforce physical access controls to our buildings and files, and we authorize access to personal information only for those employees who require it to fulfill their job responsibilities. We store your email address and payment method information in an encrypted form.
You are responsible for maintaining the confidentiality of your account information and for restricting access to your computer or mobile device through which you access your Reserve account. Users of public or shared computers or unprotected mobile devices should log out at the completion of each visit to the Reserve Web site.
Unfortunately, no security system can be guaranteed to be 100% secure. Accordingly, we cannot guarantee the security of your personal information and cannot assume liability for improper access to it. By using this Web site, or providing personal information to us through any means, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of this site.
Changes to This Policy
As we update and expand our services, we may make changes to this policy. You should check back for updates to this policy from time to time. If the changes result in materially less protection for your personal information than that provided in this policy, we will make reasonable efforts to contact you and obtain your consent to the changes. Your use of the Reserve Web site or continued use of our service after our efforts to contact you means that you agree to be bound by such changes.